Hi, I’m Hanna

Photo: Sofie Nilsson

my story & why

I know what it's like to lead. Not in theory, in the everyday. As a leader inside an organization, as someone building my own business, as someone responsible for a team's results and the people creating it. I've been there. I know how it feels when the pressure and responsibility never quite let up.

For years, I thought the answer was to keep up. Say yes to everything, solve it all myself to prove I was valuable. Deliver on every expectation, or what I thought was expected of me.

The harder I tried, the more I lost. Not just time and energy — myself.

The grounded part of me that made fast decisions because I knew where I stood. The present part that built trust. The bold one that took difficult conversations head-on, directly and with respect, instead of avoiding them. The relaxed one that didn't take everything so seriously, that still found the laughter in it.

Six years ago, I moved to Åre, somewhere shaped by mountains that hold steady through every storm, every season, without ever standing still. I stripped everything away: my job, my surroundings, even my excuses. I thought a blank slate would fix it. It didn't. The same patterns followed me, because they were never about my circumstances — it was how I related to them. They were autopilots, the kind that once helped me survive but had stopped supporting me.

Trying harder wasn't the answer. Thinking and acting differently was. Finding the steadiness in myself to navigate the messiness around me, before I got lost in it.

Today, I help leaders, entrepreneurs, and teams get that back — the groundedness, the presence, the boldness, the ease. With over a decade of leadership experience, years as an entrepreneur, and the latest research in cognitive neuroscience, ACT, and positive psychology — is how I built Steady: not a theory, but a way of training the autopilots that stopped serving you.

My why is simple: I want people to realize the strength that's already in them — feeling steady - so they can handle more than they ever thought possible.

Because steadiness doesn't stop with one person. A steady leader creates a steadier team. A steady team changes what's possible around it, for the people in it, and for the business they build together.

And I don't think we build that alone. We get there faster together, relationships are what make real change possible, for individuals and for teams.

Steady isn't standing still. It's the strongest you can be. I'm still training it myself, every day.


Key highlights

10+ years — leadership in scaling global organizations

50+ leaders coached — incl. ~30 C-suite/Executive, ~20 middle managers

ICF-certified — 300+ coaching hours


A Trusting Partner & With Experience From

Designed and facilitated a leadership development program. Workshops and coaching empowering leaders with self-awareness, collaboration, and strategic growth
Skandia - agile coach to create self managing teams towards same goals
Frama - Designed and led a leadership development program, focusing on self-awareness, team collaboration, and strategic growth through workshops and coaching
By Malene Birger – Designed and led a leadership development program, enhancing confidence, strategic thinking, and sustainable leadership through workshops and coaching.
Peak Innovation – Designed workshops and facilitated events to empower startups and entrepreneurs, enhancing team dynamics, goal setting, and strategic growth
Digital Route – Guided leadership and teams in implementing OKRs as a strategic goal-setting framework. Facilitated workshops, coaching, and structured follow-ups to drive meaningful change, alignment, and focused growth
&Other Stories - Previous experience as Head of Global Merchandising
Simployer - Workshops focusing on how lead themselves to better mental well-being through the Healthy Mind Platter framework
MYO – Led a tailored leadership program for a startup team, focusing on strengths, motivation, communication, and organizational development to drive growth and collaboration
H&M - 10 year of experience in various leadership roles
Strengthening team dynamics, fostering collaboration, and building a transparent, feedback-friendly culture through customized leadership workshops

My People Philosophy


We all lead ourselves first. Before you lead a team, a company, or even your own day, you lead yourself. Self-leadership isn't a nice-to-have on top of real leadership — it's where real leadership starts.

The brain is at the center of everything we do. How we react to change, conflict, pressure, and feedback isn't random — it's autopilots, built up over years, running whether we notice them or not. Just like the body, the mind needs regular training, not occasional effort, to hold steady when it matters.

Strengths first, not fixes first. Most of us are trained to focus on what's wrong. I'd rather start with what's already working — your value, your motivation, what makes you uniquely capable — and build from there. People who understand their own value are capable of far more than they think.

Businesses are people. Not two separate things. When leaders lead themselves with clarity, it strengthens trust, accountability, and the results that follow — for the individual, and for everyone around them.

Want to know more, get in touch