Hi, I’m Hanna
Photo: Sofie Nilsson
my story & why
I know what it's like to lead. Not in theory, in the everyday. As a leader inside an organization, as someone building my own business, as someone responsible for a team's results and the people creating it. I've been there. I know how it feels when the pressure and responsibility never quite let up.
For years, I thought the answer was to keep up. Say yes to everything, solve it all myself to prove I was valuable. Deliver on every expectation, or what I thought was expected of me.
The harder I tried, the more I lost. Not just time and energy — myself.
The grounded part of me that made fast decisions because I knew where I stood. The present part that built trust. The bold one that took difficult conversations head-on, directly and with respect, instead of avoiding them. The relaxed one that didn't take everything so seriously, that still found the laughter in it.
Six years ago, I moved to Åre, somewhere shaped by mountains that hold steady through every storm, every season, without ever standing still. I stripped everything away: my job, my surroundings, even my excuses. I thought a blank slate would fix it. It didn't. The same patterns followed me, because they were never about my circumstances — it was how I related to them. They were autopilots, the kind that once helped me survive but had stopped supporting me.
Trying harder wasn't the answer. Thinking and acting differently was. Finding the steadiness in myself to navigate the messiness around me, before I got lost in it.
Today, I help leaders, entrepreneurs, and teams get that back — the groundedness, the presence, the boldness, the ease. With over a decade of leadership experience, years as an entrepreneur, and the latest research in cognitive neuroscience, ACT, and positive psychology — is how I built Steady: not a theory, but a way of training the autopilots that stopped serving you.
My why is simple: I want people to realize the strength that's already in them — feeling steady - so they can handle more than they ever thought possible.
Because steadiness doesn't stop with one person. A steady leader creates a steadier team. A steady team changes what's possible around it, for the people in it, and for the business they build together.
And I don't think we build that alone. We get there faster together, relationships are what make real change possible, for individuals and for teams.
Steady isn't standing still. It's the strongest you can be. I'm still training it myself, every day.
Key highlights10+ years — leadership in scaling global organizations
50+ leaders coached — incl. ~30 C-suite/Executive, ~20 middle managers
ICF-certified — 300+ coaching hours
A Trusting Partner & With Experience From
My People Philosophy
We all lead ourselves first. Before you lead a team, a company, or even your own day, you lead yourself. Self-leadership isn't a nice-to-have on top of real leadership — it's where real leadership starts.
The brain is at the center of everything we do. How we react to change, conflict, pressure, and feedback isn't random — it's autopilots, built up over years, running whether we notice them or not. Just like the body, the mind needs regular training, not occasional effort, to hold steady when it matters.
Strengths first, not fixes first. Most of us are trained to focus on what's wrong. I'd rather start with what's already working — your value, your motivation, what makes you uniquely capable — and build from there. People who understand their own value are capable of far more than they think.
Businesses are people. Not two separate things. When leaders lead themselves with clarity, it strengthens trust, accountability, and the results that follow — for the individual, and for everyone around them.